×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Streaming services added by DoubleClick

Published on .

Seattle--Coming soon to a computer near you: sponsored audio and visual programming. DoubleClick, New York, said Monday it will integrate its ad serving and tracking systems with the streaming audio and video network hosted by RealNetworks, Seattle. The move means programmers on RealNetworks will be able to offer lead-in advertising to audiovisual programs, rotating banners and timed, static banners. Marketers will be able to use DoubleClick to reach, track and manage audiovisual campaigns. ABC News, CBS.com and The Health Network are among participants in a trial of the service, scheduled to become commercially available by April 1.
Most Popular
In this article: