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BtoB

StrongMail acquires social media company PopularMedia

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Redwood City, Calif.—E-mail company StrongMail Systems has acquired PopularMedia, a provider of social media and marketing solutions.

As a result of the acquisition, StrongMail will provide an integrated solution to track and measure by response rates the viral nature of e-mail and social networks. The company also plans to leverage PopularMedia’s Social Notes functionality, allowing marketers to share e-mail or Web site content with most social networks.

Financial terms of the deal were not disclosed.

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