StrongMail, focused primarily on larger companies (customers include The Economist, T. Rowe Price and Zappos.com.), will gain access to Net Atlantic's customer base and sales force, while Net Atlantic will offer the StrongMail platform to its own customers, modified for smaller companies.
“We saw a shift in the marketplace for companies looking for multichannel communications platforms,” William Reich, president of Salem, Mass.-based Net Atlantic, told BtoB. “StrongMail has done a great job at the higher end of the enterprise. They wanted access to SMBs, and we wanted to extend our platform. It's a win-win.”