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StrongMail rebrands as StrongView

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Redwood City, Calif.—Email service provider StrongMail has changed its name to StrongView, reflecting its growing capabilities as a multichannel marketing company. The new name reflects the company's added marketing services beyond email, including mobile and social media marketing, Web analytics and display advertising, the company said in a statement. In January StrongMail announced the rollout of a new marketing analytics platform.
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