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BtoB

StrongMail releases e-mail product upgrade, now in ‘cloud’ version

By Published on .

Redwood City, Calif.—E-mail company StrongMail Systems has released the newest version of its marketing and transactional e-mail solution. It also introduced a Web-based on-demand version in addition to its installed product.

StrongMail Message Studio 5.0 now allows customer data from multiple systems to be aggregated in one place for more comprehensive reporting and targeting; features an optional Business Intelligence Suite module adding data mining and advanced analysis; and adds global search, template image browsing, results filtering and a planning calendar.

The new “cloud” version of StrongMail is available for a one-time, perpetual-license cost. The company said the solution can be converted from an on-demand to on-premise license, or vice versa, as customer needs change.

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