New York—More than half of small businesses in the U.S. are using social media channels to promote their businesses and products, according to a study
by small-business insurer Hiscox Inc.
In the Hiscox study, 53% of U.S. businesses with one to 249 employees are using social media for business purposes. However, social media adoption rises with the size of the company; 62% of businesses with 50 to 249 employees are engaging with social users. Facebook was cited as most effective by 28% of respondents, followed by LinkedIn (18%), company blogging (8%) and YouTube (6%).
The Hiscox online study polled 304 small-business owners and decision-makers in the U.S. in May and June.