New York—Global executives are increasingly plugged into mobile devices, whether at home, on vacation or on weekends, according to the 2013 Decision Dynamics study by Doremus, New York, and the Financial Times.
The study, now in its eleventh year, was based on an online survey of more than 400 global business executives conducted in the fourth quarter of last year.
It found that 69% of business execs do not turn off their smartphones at night or on weekends, and 68% do not turn off their smartphones while on vacation.
Just less than half (49%) said their tablet is replacing their laptop PC, and 24% said their tablet is replacing a traditional TV.
The study also found that 51% of business executives said advertising on social media networks is more intrusive than advertising in a print magazine or newspaper; and only 34% said other companies are doing a good job marketing their products via social media.