Arlington, Va.—In an average week, 74% of all Internet users rely on local newspaper content—whether in digital or print format—according to a report from Frank N. Magid Associates for the Newspaper Association of America. The report also showed that 54% of Internet users are using more than one platform to access newspaper content.
The report also indicated that users are interacting with newspaper advertising. Almost two-thirds (66%) of digital newspaper media users said they act on digital ads. Similarly, 61% of tablet users said they act on newspaper tablet ads, and 59% of smartphone users act on ads viewed on their mobile devices. Almost three-quarters (73%) said they used newspaper printed circulars in the past 30 days.
To compile the report, Frank N. Magid Associates conducted 2,518 online interviews of adults 18 and older in January and February.