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Study: 80% of b-to-b companies to go global by 2004

Published on .

Boston--A new study released Thursday predicts that 80% of multinational b-to-b companies will globalize their Web sites by 2004 to enter or optimize business in global markets. The study, conducted by Aberdeen Group Inc., found that with the English language's rapid decline as the dominant language on the Web, companies are leveraging technologies, professional services and best practices to deliver localized corporate messages. "New Web users in Latin America, the Middle East and Asia-Pacific are putting US-based, English-speaking Web users in the minority," said Tom Dwyer, Aberdeen's Web globalization research director, in a news release. At the end of 2000 fewer than 35% of all Web users were U.S. citizens and only 48% of total users were English-speaking, according to the report.
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