×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Study: 80% of b-to-b companies to go global by 2004

Published on .

Boston--A new study released Thursday predicts that 80% of multinational b-to-b companies will globalize their Web sites by 2004 to enter or optimize business in global markets. The study, conducted by Aberdeen Group Inc., found that with the English language's rapid decline as the dominant language on the Web, companies are leveraging technologies, professional services and best practices to deliver localized corporate messages. "New Web users in Latin America, the Middle East and Asia-Pacific are putting US-based, English-speaking Web users in the minority," said Tom Dwyer, Aberdeen's Web globalization research director, in a news release. At the end of 2000 fewer than 35% of all Web users were U.S. citizens and only 48% of total users were English-speaking, according to the report.
Most Popular
In this article: