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BtoB

Study: 81% growth in email activity on mobile devices

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New York—Email activity on mobile devices is up 81% in the past six months, according to Return Path, an email certification and reputation monitoring company that this week released its “Email on the Move: The Future of Mobile Messaging” study. While mobile email viewership is expected to continue to increase, webmail and desktop viewership isn't going away, the study found. The leading platform for viewing email is webmail, with 48% of the total. Desktop use is a little more than 36% of views, and mobile access is around 16%. When it comes to desktop access, Outlook (with all versions of that platform combined) owns 63% of the views. The 81% growth in accessing email via a mobile device comes at the expense of webmail access, with desktop use remaining steady, the report said.
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