Chicago—Just 27% of companies employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
“Structuring a Social Media Team” found 65% of organizations pile social media on top of other responsibilities. For those who do social media exclusively (27%), nearly 83% work in departments with three or fewer people.
The vast majority of respondents (77%) said they are either “dissatisfied” or only “somewhat satisfied” with how they measure their social media efforts, compared with 31% of respondents who are “satisfied” or “very satisfied” with how they measure social channels, the study said.
The online survey, conducted in September, garnered 2,714 respondents among communications executives, marketers and PR professionals.