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BtoB

Study: Agency use of social media fails to produce

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Cincinnati—Agencies hoping to use social media to attract new clients may find that social sharing doesn't do much in the lead-gen arena, according to a study by business development company RSW/US. According to the study, "2012 Agency & Client Perspective on Topics Related to Agency New Business," just 16% of marketers learn about new agencies via such platforms as Facebook, LinkedIn and Twitter. By contrast, 58% said they get information about agencies via email, followed by phone calls (49%) and direct mail (49%). RSW/US' study is based on an online survey conducted in September with 269 marketers and agency principals.
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