Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study: Amount of digital information ballooning

By Published on .

Hopkinton, Mass.—The amount of digital information increased to 800 billion gigabytes in 2009, an increase of 62% compared with 2008, according to "The Digital Universe Decade," an IDC study sponsored by EMC Corp. This growth occurred even during the Great Recession.

This amount of digital information is equal to what would be produced by every person on earth "tweeting" continuously for a century, according to the study. The study anticipates that the amount of digital information will increase by a factor of 44 between 2009 and 2020.

The study also predicts that one-third of digital information created in a year will either "live in or pass through the cloud" and require enhanced security and storage. Enterprises will be responsible for the storage, protection, and management of 80% of the digital universe, according to the study.

Most Popular
In this article: