Study: Android users more likely to click app ads

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New York—Users of smartphones powered by Google's Android operating system are more inclined to click on ads within apps on their phones, compared with users of other mobile devices, according to a study from the Nielsen Co.

One-third of Android users—using smartphones from such manufacturers as Motorola, Samsung, Lenovo and Dell, among others—have clicked on an in-app ad. This compares with 29% who have done so on their Windows Mobile phones, 26% on iPhones, 22% on Palm, and 15% on BlackBerry.

Nielsen said devices running the Android OS appeal to a younger audience that is more receptive to mobile ads. Android has a reported 80,000 apps available for download, second to the 250,000 apps available for the iPhones, iPods and iPads running Apple's iOS4 mobile operating system.

Nielsen's study was based on an August online survey of 4,000 mobile subscribers who had downloaded an app within the previous 30 days.

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