Study: B-to-b buyers will boost online trades if suppliers offer more services

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Boston--Jupiter Media Metrix Inc. reported that more than 80% of b-to-b buyers will be strongly influenced to trade online with suppliers who offer more comprehensive services, including collaborative product design and supply chain inventory. The study, released Thursday at the Ground Zero 5 conference in Boston, indicates that 54% of b-to-b buyers would treat suppliers as "preferred vendors" if they provided such value-added services. Jupiter analysts said suppliers must provide "buyer productivity applications," or services designed to simplify interactions, to boost the growth of b-to-b commerce.
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