Study: brick-and-mortar e-commerce revenues set to jump

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New York--E-commerce revenues among direct marketers with offline brick-and-mortar operations are poised to grow by 136% in 2001, according to a new study funded by The Direct Marketing Association. Those without brick-and-mortar operations, meanwhile, will experience 115% revenue growth, according to the study, "The Direct Marketing Industry Online: Perspectives on 2001". The study, compiled by ActivMedia Research and Millard Group Inc., also revealed that 36% of online direct marketers are profitable. The study queried Web marketing executives at 386 companies.
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