Study: CEOs see value in blogging, but are reluctant to participate anytime soon

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New York—While blogs are all the rage in media circles, just 7% of CEOs are actually blogging and many others are skeptical about a starting a blog themselves, according to a survey released on Monday. The fifth annual PRWeek/Burson Marsteller CEO Survey found 59% of CEOs believe blogs are useful for internal communications, while 47% said blogs are effective for external audiences.

The survey, conducted by PRWeek and research firm Millard Brown, took the pulse of 131 U.S. CEOs between Sept. 12 and Oct. 7.

CEOs surveyed cited the benefits of blogs, including the ability to quickly communicate new ideas and news (41%), provide a more informal venue for communication with constituents (40%) and obtain immediate feedback (36%). However, just 18% of CEOs said they plan to host a company blog during the next two years.

—Matthew Schwartz

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