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BtoB

Study: CEOs have five quarters to prove themselves

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New York--CEOs are under a great deal of time pressure to prove themselves to increasingly impatient corporate board members and Wall Street, according to a new study by b-to-b public relations firm Burson-Marsteller. CEOs have only five earnings quarters on average to prove their ability to successfully manage a company, the study found. Ninety-five percent of the 1,155 CEOs, institutional investors and government officials polled for the study said a CEO's reputation influences their decision whether to invest in a company.
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