Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study: CEOs have five quarters to prove themselves

Published on .

New York--CEOs are under a great deal of time pressure to prove themselves to increasingly impatient corporate board members and Wall Street, according to a new study by b-to-b public relations firm Burson-Marsteller. CEOs have only five earnings quarters on average to prove their ability to successfully manage a company, the study found. Ninety-five percent of the 1,155 CEOs, institutional investors and government officials polled for the study said a CEO's reputation influences their decision whether to invest in a company.
Most Popular
In this article: