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Study: CMOs not feeling too friendly about social networking sites

Published on .

Dallas—Despite the cultural phenomenon of Facebook and MySpace, 55% of marketing executives surveyed by marketing services company Epsilon said they’re not too interested, or not interested at all, in incorporating the social networking sites into their marketing strategies.

Only 10% of respondents said they already are using these social sites in their marketing plans, according to the online survey conducted in August with 175 marketing executives. Outstripping these social networking sites in interest are other forms of online social interaction, including Internet forums, webcasts, podcasts and blogs.

In addition, 93% of marketing executives said the current state of the economy will have a moderate or significant impact on their marketing efforts in the next few months. Regarding advertising expenditures specifically, 70% said they’ll decrease spending.

—Christopher Hosford

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