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Study says more companies blogging

Published on .

New York—Blogging has become fully incorporated into the corporate marketing mix, according to a new study by eMarketer, which estimated that 34% of U.S. companies currently use blogs for marketing purposes.

Emarketer forecast that the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012.

The company said businesses are increasing their use of the blogosphere for communications, lead generation, customer service and branding because of corporate control of the tool, its integration with company Web properties, no limits on post lengths and the ability to maintain a full, searchable repository of information.

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