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Study: Consumer list prices fall, while some business lists remain steady

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Boca Raton, Fla.—Permission-based consumer e-mail lists lead all price declines among sales-lead lists, according to Worldata’s Winter 2010 List Price Index, dropping 9.84% from their levels a year ago to an average of $110 per thousand names. Among other databases whose prices declined, according to the report, were subscriber lists from controlled-circulation business magazines (down 2.76% to $141 per thousand names), consumer book buyers (off 2.17% to $90), and consumer magazines (down 2.15% to $91). Permission-based b-to-b e-mail list prices were virtually unchanged from a year ago at $284 per thousand contact names. That also was true of paid-circulation business magazine subscriber lists, unchanged at $135 per thousand. The most significant increase in price was among database lists of those who make donations. These saw a 2.47% jump to $83, according to Worldata.
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