Study: Custom publishing showing strengths and weaknesses

Published on .

Most Popular
New York—The custom publishing industry is demonstrating both strengths and weaknesses in the midst of the economic downturn. While circulation numbers are up, ads and titles are down, according to a new Custom Publishing Council study titled “Characteristics Study: A Look at the Volume and Type of Custom Publications in America.”

The study found that the average circulation for custom publication titles in 2008 increased 24% to 336,060. Frequency remained steady at nine times per year.

Economic trends are having an impact, however. The percentage of custom publications using paid advertising decreased 4%, the third annual decline in a row. The number of published custom titles decreased 14% to 123,157. Custom publishing expenditures were down 20%, although some of this was due to a shift to online distribution, according to CPC.

The CPC survey was distributed this past winter by mail across several industry groups. About 350 companies completed and returned the questionnaire.

In this article: