Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Does This Study Debunk Long-Held Notions Of Customer Loyalty?

By Published on .

It's a long-held belief among b-to-b marketers that it's cheaper to keep an existing customer that to go out and fine a new one. But a new study splashes some ice-cold water on that theory. Check out this post on vSente's Blog for details.
Most Popular
In this article: