The study, which evaluated the Web sites of more than 400 global IT companies, found that Dell, HP and SAP did the best job of communicating effectively with international buyers in their own languages. Most U.S.-based IT vendors "flunked" the globalization test when it came to addressing the needs of international buyers, the report found.
Summit, a technology consultancy, said the main problems for IT vendors fall into three categories. First, most U.S.-based vendors use too much English on their international sites, and do not provide truly global content.
Second, IT vendors have difficulty addressing global e-commerce needs on their sites, the study found.
Finally, IT vendors are not doing a good job capitalizing on e-selling features such as online chat, solutions building and call centers.
Additional findings from the report are available at http://www.summitstrat.com/assets/siteIQhome.