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Study: Direct and digital hiring trends soften in Q3

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Owatonna, Minn.—Weakening economic signals are having an impact on the hiring expectations of digital and direct marketers for the third quarter, according to the latest employment survey from direct marketing executive search company Bernhart Associates.

According to Bernhart’s “Quarterly Digital and Direct Marketing Employment Report,” which polled online 417 companies between June 29 and July 12, 39% said they will add staff during the third quarter of this year, down from 43% who planned new hires in the second quarter and 46% in Q1.

In addition, 23% of respondents currently have a hiring freeze in place, up from 20% in the second quarter. And the percentage of companies planning layoffs in the third quarter grew to 6%, compared with 3% during the spring quarter.

Meanwhile, the Direct Marketing Association has announced plans to host a free networking event for out-of-work marketers, set for July 28 beginning at 10 a.m. ET at the association’s center in Manhattan.

In addition to networking opportunities, the event will feature career counselor Karen Pavelsky advising on career assessment and interview-preparation techniques. For more information, phone (212) 790-1500 or e-mail customerservice@the-dma.org.

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