According to Bernhart’s latest “Quarterly Digital and Direct Marketing Employment Report,” which projects fourth-quarter hiring trends, 41% of surveyed companies said they plan to add staff in the next three months, up from 39% in the third quarter. However, 35% of respondents currently have hiring freezes compared with 23% last quarter, while slightly more companies (8% versus 6%) indicate they plan layoffs this quarter.
Most of the new hiring is within business-to-business companies. It will be the third straight quarter that b-to-b hiring has outpaced b-to-c, Jerry Bernhart, the company’s principal, said.
The Bernhart study was based on an online survey conducted in September and October, with 369 respondents.