The company polled 454 organizations online between March 23 and April 7 for its “Quarterly Digital and Direct Marketing Employment Report.” Forty-three percent of respondents said they will add staff during the current quarter, down from 46% who planned to hire in the first quarter. However, only 20% of respondents still maintain a hiring freeze, compared with the 45% that weren’t hiring six months ago.
The percentage of companies planning layoffs in the current quarter fell to 3%, the lowest level in three years, Bernhart reported.
Social media is coming to the fore as a means of recruiting direct marketing job candidates, according to the poll. Forty-one percent of respondents said they plan to employ social media in “moderate amounts” this year, with virtually none using social media as a hiring mechanism a year ago, according to Bernhart.