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Study: E-mail tops social channels for information sharing

By Published on .

Mountain View, Calif.—E-mail continues to trump emerging social channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, according to a new study by ShareThis.

E-mail figures in 46% of all content-sharing activity, according to ShareThis, whose "ShareThis" widget has become commonplace within articles and blog posts. Content shared with Facebook users accounts for 33% of all shared information, followed by 6% of sharing sent to Twitter sites. A variety of other social sites received 14.4% of shared content.

While Twitter trailed as a recipient of shared content, users of the microblogging service tend to have higher click-through rates with that content, according to ShareThis. Twitter accounts for 40% of all clicks-throughs from shared content, with e-mail at 35% and Facebook at 25%.

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