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Study: Email use rises, mobile opens strong

Published on .

New York—The email market in the U.S. continues to grow slowly but steadily, with adult email use projected to increase annually at just under 3% through 2016, according to a study by consultancy eMarketer. According to eMarketer's “Email Marketing Benchmarks: Key Data, Trends and Metrics,” regular email usage among U.S. adults will increase 2.7% this year, 3.0% in 2013 and 2.3% in 2014. Total saturation of email usage in the U.S. will hit 96.0% by 2016, the company reported. EMarketer's report also found that 36% of emails worldwide are being opened using a mobile device.
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