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BtoB

Study: Executives prefer in-person meetings to virtual

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New York—Despite the rise in virtual meetings, business executives prefer face-to-face meetings, according to the results of a Forbes Insights study released Thursday.

The study, “Business Meetings: The Case for Face-to-Face,” was based on June survey of 760 business executives. It found that 84% prefer in-person contact to virtual because face-to-face meetings enable them to build stronger relationships (85%) and provide greater opportunity to “read” another person (77%).

Nonetheless, teleconferences, videoconferences and Web conferences have grown as 58% of respondents said they were traveling less for business now than in January 2008.

Those that preferred virtual meetings cited the time savings (92%) and the financial savings (88%).

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