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Study finds ad spending on blogs, podcasts and RSS to hit $50 million in 2006

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Stamford, Conn.—Ad spending on blogs, podcasts and RSS will reach $49.8 million in 2006, up 144.9% over ad spending of these user-generated online media in 2005, according to a study by PQ Media.

By 2010, total ad spending on blogs, podcasts and RSS will reach $757.0 million, according to PQ Media’s “Blog, Podcast and RSS Advertising Outlook.”

The study found that blog advertising accounted for 81.4% of user-generated online media in 2005, and podcast advertising made up 15.2%.

By 2010, blog advertising will make up 39.7% of user-generated online media, while podcast advertising will comprise 43.2%, the study found.

More information about the study is available at  http://www.pqmedia.com/blog-podcast-rss-advertising.html.

—Kate Maddox

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