BtoB

Study finds most b-to-b editors see need for clearer ethical guidelines

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Atlanta—More than 90% of editors responding to a recent online survey from the American Society of Business Publication Editors, said b-to-b publications need to have more ethical guidelines. The online survey was sent to 360 b-to-b magazines that have ASBPE members and generated 157 responses. Among respondents at publications that have a formal code of ethics, nearly a third said their publication or company “only sometimes” backs up editors when they take an ethical stand. Among the provisions editors said they’d like to see in a code of ethics are: clarification for readers of what is paid content and a clear statement that reporting, writing and editing are not done to conform to the needs of advertisers.
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