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BtoB

Study finds CMO tenure becoming shorter

Published on .

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Chicago—The tenure for chief marketing officers at consumer companies declined to an average 23.2 months from 23.5 months in 2005, according to a report released Wednesday by recruiting firm Spencer Stuart.

The report was based on Spencer Stuart’s proprietary data on the top 100 consumer-branded companies.

Spencer Stuart identified several factors for the declining tenure of CMOs, including increased performance expectations and more sophisticated skills required for the job.

A May study of nearly 300 senior marketers, also conducted by Spencer Stuart, found that while 85% said it was critical for CEOs to communicate with marketing, less than half were actually doing it.

—Kate Maddox

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