BtoB

Study finds manufacturers will increase spending on corporate Web sites, online marketing

Published on .

Most Popular

Somerset, N.J.—This year, 78% of manufacturing companies plan to increase spending on their corporate Web site, according to a study by SVM E-Business Solutions.

The study also found that 60% of manufacturers will increase spending on e-mail marketing, and 48% will boost spending on search engine marketing.

The study was based on a survey of more than 220 marketing executives at U.S. manufacturing companies. It found that 52% of respondents consider their Web site to be their most powerful marketing tool.

SVM provides Web services for manufacturers. More information about the survey is available at http://www.svmsolutions.com/survey.

—Kate Maddox

In this article: