×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Study finds Web sites lack PR savvy

Published on .

Fremont, Calif.--Nielsen Norman Group has issued a report that says journalists are unable to get answers to basic financial and corporate information from Web sites 60% of the time they visit. In a report dubbed "Designing Websites to Maximize Press Relations," NN Group outlines more than 30 measures corporate marketers can take to make their sites easier for the media to use. NN Group specializes in designing user interfaces for corporate Web sites and applications.
Most Popular
In this article: