BtoB

Study finds widespread problems with commercial e-mails

Published on .

Most Popular
Atlanta--Forty-two percent of all HTML commercial e-mails are difficult to read because of errors in transmission, and 13% of them had severe errors or were indecipherable, according to a study released Wednesday by Silverpop, an e-mail marketing software company. The study included 400 companies and 1,400 e-mails in nine different e-mail programs. "The most dramatic examples of 'broken e-mails' occurred in Lotus Notes 5.0 on the b-to-b side and in AOL versions 4.0 and 5.0 on the business-to-consumer side," the study found.
In this article: