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Study: Google dominates b-to-b search market

Published on .

Seattle—Google Inc.'s market share in b-to-b search in North America reached 90% in 2012, according to a study by lead-generation technology company Optify Inc. According to Optify's study, “2012 B2B Marketing Benchmark Report,” Bing was a distant second with about 5% of searches leading to b-to-b sites. These results, focused solely on b-to-b search queries and contrasted sharply with overall results, which showed that Google commands only about 67% of all search queries in the U.S. Optify's study analyzed more than 62 million visits from more than 600 small and midsize b-to-b websites throughout 2012.
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