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Study: Increased exposure to trade ads means higher sales for advertisers

Published on .

New York--A new study released Tuesday shows that as customers' exposure to trade ads increases, the advertiser's sales also increases. The study, conducted by Fairfield Research Inc. and distributed by American Business Media, surveyed 1,000 adult workers about how frequently they were exposed to trade ads. The study found that if Group A was exposed to a trade ad twice and Group B was exposed to the same ad four times, Group B bought nearly three times more goods and services from the advertiser than did Group A. The largest sales increase was witnessed with readers who saw an ad eight times compared to readers who saw it 16 times-doubling the exposure of an ad at this frequency increased ad-driven sales by 349%.
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