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Study: Internet users loyal to search engines

Published on .

Boston--More than half of Internet users (56.7%) say they usually use the same search engine for searches, according to findings of a study released on Wednesday by iProspect, in conjunction with WebSurveyor, Stratagem Research and Survey Sampling International.

Some search engines garner more share of those loyal users. Google comes out on top, with 65.8% of respondents choosing it, while Yahoo! is favored by 55.2%. MSN comes in behind Yahoo! with 52.7%, and AOL.com trails the top three, placing fourth with 48.6%.

The study also found that users have adopted the practice of installing search tool bars in their Web browser. Almost half of respondents (49.3%) said they had done so; 19.7% installed the Google toolbar, 22.0% installed Yahoo!'s, and 17.4% installed MSN's.

--Carol Krol

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