Some search engines garner more share of those loyal users. Google comes out on top, with 65.8% of respondents choosing it, while Yahoo! is favored by 55.2%. MSN comes in behind Yahoo! with 52.7%, and AOL.com trails the top three, placing fourth with 48.6%.
The study also found that users have adopted the practice of installing search tool bars in their Web browser. Almost half of respondents (49.3%) said they had done so; 19.7% installed the Google toolbar, 22.0% installed Yahoo!'s, and 17.4% installed MSN's.