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BtoB

Study: Internet video to eclipse broadcast TV by 2020

By Published on .

Dallas—Internet video consumption will surpass that of broadcast TV programming by 2020, according to new research released by the Diffusion Group. The forecast is included in the company’s report, “The Economics of Over-the-top TV Delivery—How Television Networks Can Shift to Online Content Delivery.”

The report said the time consumers spent watching online video increased 84% between 2008 and 2009. TDG anticipates this rate of growth will increase during the next five to seven years.

“Keep in mind that during this period, Internet and broadcast delivery of video content will become blended in such a way that consumers will be unaware of which conduit serves which content,” Colin Dixon, TDG senior partner, said in a statement. “Because so much of their audience will be consuming online, it is more important than ever that cable and broadcast channels increase their presence online,”

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