×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Study: Large companies comfortable with social

Published on .

New York—The world's largest companies are increasingly comfortable with social media interactions, regularly engaging with social users using interactive functions, according to a new study from public relations agency Burson-Marsteller.

According to the company's second annual "Burson-Marsteller Global Social Media Check-up," 67% of companies ranked among the Fortune Global 100 that are on Twitter are using such interactive tools as the "@reply" function to respond directly to other users, and the "@mention" tool to gauge brand comments, a significant increase over last year.

Further, 74% of large companies on Facebook allow users who "Like" them to post on their page walls, and 57% are responding to those posts.

Data for the study were collected between November and January based on companies' social media activity on Twitter, Facebook and a variety of other social channels.

Most Popular
In this article: