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Study: Large companies still stumbling with SEO

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New York—Fortune 500 companies spend huge sums on paid search campaigns but generally fail to coordinate these efforts with their search engine optimization search query results, according to a study by search optimization company Conductor Inc.

According to Conductor's “Natural search trends of the Fortune 500,” while large companies spent some $3.4 million daily on 97,559 keywords in the fourth quarter of 2009, only 25% of these keywords rank in the top 50 natural (nonpaid) search engine results. While still low, this represents an improvement on the 17% of paid keywords appearing in natural search results in the year-earlier quarter.

Conductor, together with research company SpyFu, analyzed 1,732 domains of companies within the Fortune 500 listing for keywords, paid search spending and natural search position.

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