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BtoB

Study: Marketers increasingly satisfied with conversion rates

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New York—Marketer satisfaction with conversion rates has increased for the first time in four years, according to a new study by Econsultancy. According to Econsultancy's “Conversion Rate Optimization Report 2013,” 28.0% of companies say they are satisfied with their conversion rates, up from 26.4% last year and the highest level since the research was first undertaken in 2009. In the study, three-quarters of respondents said they have seen an improvement in conversion rates in the last 12 months, largely driven by A/B testing and increased staffing of people responsible for improving conversion. Econsultancy's study was based on an online poll of 1,000 digital marketers conducted in July and August.
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