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BtoB

Study: Mobile video engagement outpaces desktops

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New York—Online video viewers are almost three times more likely to click through to a brand's website from their smartphone or tablet than from their laptop or desktop computer, according to marketing technology company Unruly Group. According to Unruly's “Marketing Technology Platform” study, the average click-through rate for mobile video campaigns was 13.64% in the third quarter of this year, compared with a 5.45% CTR for mobile campaigns appearing on desktop and laptop computers. Unruly's study is based on data collected from the social video platform's more than 3,000 branded campaigns from the last quarter of 2012 through the end of this year's third quarter.
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