Beijingâ€”Trade publications and trade shows dominate mainland Chinaâ€™s b-to-b media with a 72% market share, while online media accounts for 25%, according to Analysys Internationalâ€™s Chinaâ€™s B2B Media Industry Research Report, released last week. â€śContrary to common belief, online media spending does not dominate Chinaâ€™s b-to-b media space,â€ť Analysys research analyst Haiying Chen said in a news release. â€śOur research shows quite the opposite, with spending on traditional media accounting for well over double that of online media.â€ť Other key findings show foreign trade-related advertising accounts for about 70% of total China b-to-b media revenue. Total b-to-b advertising in China is expected to top $1.2 billion this year, up 25% from 2006. Analysys is a consultancy that focuses on technology, media and telecom in China.