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Study: Photos on Facebook generate more engagement

Published on .

Cambridge, Mass.—Photos and other images that businesses upload to their Facebook pages receive 53% more “likes” than posts that only include text or links, according to a study by Internet marketing company HubSpot. The study also found that image posts attracted 104% more comments than posts that include text or links only. HubSpot said businesses that post images on Facebook gain more click-throughs to corporate websites and can substantially increase their Facebook's EdgeRank score, which determines what articles are displayed in users' News Feeds. For its study, conducted in October, HubSpot evaluated 8,800 Facebook posts from both b-to-b and consumer companies, and viewer responses to uploaded images.
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