According to the study, 84% of people remember the advertiser on a product they receive, 42% have a more favorable impression of the advertiser, and 24% indicate they are more likely to do business with the advertiser as a result of the items they receive.
In addition, ASI reports an average cost-per-impression of an advertising specialty item at $0.004. This is a lower CPI than Nielsen Media-reported figures for ads in newspapers, prime time and cable TV, or radio, ASI said.
The study was conducted via interviews of business travelers who had received a promotional product in the previous year, augmented by an online survey. The total sample was more than 600 respondents.