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Study reveals habits of top executives

BUSINESS NEWS SOURCES

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When asked which media vehicle is their main source of information for business news, the top response was the Internet (34%), followed by cable TV (24%), national newspapers (21%), business magazines (18%), local newspapers (14%) and network TV (11%). For industry news, the top media vehicle is also the Internet (38%), followed by business magazines (30%), national newspapers (10%), cable TV (9%), local newspapers (7%) and network TV (5%). The survey also delved into senior business executives' technology usage. It found that 63% of the business elite use e-mail, conduct instant messaging or obtain news from a mobile device; 54% receive daily e-mail newsletters or alerts; and 51% stream broadband videos on their computers. The latter figure was up from 49% last year. Also, 32% read blogs, up from 31% last year. Other media-usage habits include watching video on demand (30%), downloading a video podcast (18%) and contributing to a blog or posting their own blog (6%). The survey also asked business decision-makers if they had ever purchased a product after seeing an ad in various media. The top positive response in terms of the media was the Internet (54%), followed by TV (42%), magazines (34%), local newspapers (26%) and national newspapers (12%). When asked if they had ever visited a company's Web site after seeing an ad in various media vehicles, the top response was for the Internet (50%), followed by TV (43%), magazines (38%), local newspapers (23%) and national newspapers (21%). M
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