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BtoB

Study shows effectiveness of rich media

Published on .

New York—Ads using online video, premium Flash and HD3D content outperformed standard GIF and simple Flash-based ads, according to a new study by Unicast by Viewpoint and market research firm InsightExpress.

According to the study, Unicast Video and Unicast HD3D ads were effective in raising unaided brand awareness by 229%, ad favorability by 108%, purchase intent by 78% and brand favorability by 77%, outperforming GIF and simple Flash-based ads.

The online ad study was conducted during the first quarter.

—Kate Maddox

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