Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study shows effectiveness of rich media

Published on .

New York—Ads using online video, premium Flash and HD3D content outperformed standard GIF and simple Flash-based ads, according to a new study by Unicast by Viewpoint and market research firm InsightExpress.

According to the study, Unicast Video and Unicast HD3D ads were effective in raising unaided brand awareness by 229%, ad favorability by 108%, purchase intent by 78% and brand favorability by 77%, outperforming GIF and simple Flash-based ads.

The online ad study was conducted during the first quarter.

—Kate Maddox

Most Popular
In this article: