Cambridge, Mass.—More than 80% of b-to-b marketers use content marketing, according to a report released by HiveFire Inc., a marketing technology company.
The “B2B Marketing Trends 2011 Survey” found content marketing was more commonly used by b-to-b marketers than search (70%), events (68%) and public relations (64%).
The survey also found that the top two objectives of content marketing programs are engagement (82%) and driving sales (55%). The study, which drew more than 365 respondents, was conducted online in August. It is available for download by clicking here